Topic: New AoA Ad Agency

[swinmachine]

Incase anyone cares...never follow will be gone soon 

http://adage.com/article?article_id=113982

[Ingostamus Maximus]

Change is GOOD   

Keeping those in the know is one thing, getting new customers is what it's all about. 

It's up to the Dealers and Product to keep or loose the customer. 

They really need to work on #2 IMO

[jaustin]

woo hoo if they do things right maybe the resale in my audi will go up

[Hopers]

Hey it's the new world of Audi!!!!! 

[Castle]

It sure is.  Got this from Audiworld....

Audi to Invest Billions in New Models
Source: Audi AG

# A total of 11.8 billion euros to be invested from 2006 to 2011
# Around 8.4 billion designated for new products alone
# Number of models to increase from the current 22 to 40 by 2015
# Investments to increase steadily to around 2 billion euros a year

Audi is to invest considerable capital in expanding its model range significantly over the next few years. The company plans to invest a total of 11.8 billion euros between 2006 and 2011. This was decided by the AUDI AG Supervisory Board at its last meeting for the year 2006. This means that the amount to be invested by the car manufacturer from Ingolstadt will continue to remain at a very high level.

[ChiMaster]

They're pushing hard to expand the line, they've got positive growth in Asia - it all looks good so far.
I'm not sure if I'm onboard with their styling direction but we'll see.

As long as I can have a Turbo and Quattro :  )

[Hopers]

Wait until the A5 coupe comes out and the new TT. They are some hot cars!!!!

[ChiMaster]

Completely digging the new TT, I hear its going to be more expenisive but it would make a great company car.
The A5 spyshots I've seen are making me nervous.

They look like they're adopting the Japanese style C pillar like they did on the Jetta -  I am seriously hoping that they are not going that route.